| Summary: | LinkedIn Essentials provides professionals with a complete guide to creating a stellar profile that gets the attention of companies and recruiters. These videos also offer advice on how to move beyond a basic profile with a few contacts to develop a true online network that generates maximum results in the least amount of time. You'll also learn how to manage contacts and maximize networks. You'll explore research and marketing features. Learn how to create a LinkedIn company page, advertise on LinkedIn, and use the recruitment tool. Finally, you'll view and customize news on LinkedIn and learn to go mobile. Patrice-Anne Rutledge is a business technology author and consultant specializing in social media, online applications, and small business technology. She is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and more. Her recent books include My LinkedIn, Using LinkedIn, Sams Teach Yourself LinkedIn in 10 Minutes, WordPress on Demand, and Using Facebook, all from Pearson Education.
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