Lead Generation on the Web /
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will wa...
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| Format: | eBook |
| Language: | English |
| Published: |
O'Reilly Media, Inc.,
2007.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (65 pages) |
| Format: | Mode of access: World Wide Web. |