APA (7th ed.) Citation

Cervo, D., & Allen, M. (2011). Master Data Management in Practice: Achieving True Customer MDM (1st edition.). Wiley.

Chicago Style (17th ed.) Citation

Cervo, Dalton, and Mark Allen. Master Data Management in Practice: Achieving True Customer MDM. 1st edition. Wiley, 2011.

MLA (9th ed.) Citation

Cervo, Dalton, and Mark Allen. Master Data Management in Practice: Achieving True Customer MDM. 1st edition. Wiley, 2011.

Warning: These citations may not always be 100% accurate.