Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation /

Bibliographic Details

Main Author:	Scarpi, Daniele (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, [2020]
Series:	Palgrave pivot.
Subjects:	Customer relations. Customer services. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book