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201213s2013 xx v eng |
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|a eng
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|a Motive, Market,
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1 |
0 |
|a Web Analytics :
|b Return on Analytics (Streaming Video) /
|c Motive, Market.
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| 250 |
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|a 1st edition.
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| 264 |
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1 |
|b PH Professional Business,
|c 2013.
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|a 1 online resource (1 video file, approximately 60 min.)
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|a When analyzing your investment costs you look at two things: how much was the initial cost and the total revenue you received. Stop struggling to increase your revenue and find the secrets to making that number $500,000 to over $13,000,000. Here is where you will discover what it takes to increasing your revenue with Return on Analytics and how to analyze your data. This introduction will provide you with the ins and out of R.O.A and the things to look for that will boost your confidence, increase sales and ultimately increase revenue for your business. Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007). He also writes the highly rated blog on Web Analytics called Occam's Razor. Kaushik is Analytics Evangelist at Google, and co-founder of Market Motive. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
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|a Electronic reproduction.
|b Boston, MA :
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|n Available via World Wide Web.
|d 2014.
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| 538 |
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|a Mode of access: World Wide Web.
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|f Copyright © 2014 Market Motive, Inc.
|g 2014
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|a Online resource; Title from title screen (viewed December 22, 2013)
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f |
|a Texas A&M University
|b College Station
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|s www_evans
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|h No information provided
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| 998 |
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