Web Analytics : An Hour a Day /
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics e...
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| Format: | eBook |
| Language: | English |
| Published: |
Sybex,
2007.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (480 pages) |
| Format: | Mode of access: World Wide Web. |