rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Truth About Search Engine Optimization
  name:
    name part: Lieb, Rebecca
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Safari, an O'Reilly Media Company
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xx
    date issued: 2009
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (224 pages)
  abstract: "Rebecca's book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web." Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no's The truth about link love, keywords, and tags Introduction vii Foreword by Fredrick Marckini ix Part I: The Basics of Search Truth 1: Getting noticed by spiders, robots, and crawlers 1 Truth 2: Learn to do the Google dance 5 Truth 3: It's not about traffic-it's about qualified traffic 9 Truth 4: Your reputation is on the line 13 Part II: The Truth About Being Site-Specific Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17 Truth 6: SEO is not an afterthought 21 Truth 7: SEO results aren't immediate or las…
  note: Lieb, Rebecca.
  note: Electronic resource.
  note: Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2009.
  note: Mode of access: World Wide Web.
  identifier: 9780768687873
  identifier: 0789738317
  identifier: 9780789738318
  identifier: 076868787X
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record creation date: 090513
    record change date: 20260129210949.7
    record identifier: in00004237277