rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Truth About Creating Brands People Love
  name:
    name part: Till, Brian
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Heckler, Donna
    role:
      role term: author.
  name:
    name part: Safari, an O'Reilly Media Company
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xx
    date issued: 2008
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (224 pages)
  abstract: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands-and keeping them great. "I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands." DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
  note: Till, Brian.
  note: Electronic resource.
  note: Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2009.
  note: Mode of access: World Wide Web.
  identifier: 9780136064336
  identifier: 0137128169
  identifier: 9780137128167
  identifier: 0136064337
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record creation date: 060613
    record change date: 20260128150558.6
    record identifier: in00004237215