The Truth About Creating Brands People Love /
Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
PH Professional Business,
2008.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
| Summary: | Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands-and keeping them great. "I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands." DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (224 pages) |
| Format: | Mode of access: World Wide Web. |