The Truth About Behavioral Change /
In this article drawn from his new book, How Behavior Spreads, UPenn professor Damon Centola explains how the thinking about social networks is changing. Recent research reveals that depending on long-established concepts such as "weak ties" and "long bridges" to drive the adopti...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review,
2018.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
| Summary: | In this article drawn from his new book, How Behavior Spreads, UPenn professor Damon Centola explains how the thinking about social networks is changing. Recent research reveals that depending on long-established concepts such as "weak ties" and "long bridges" to drive the adoption of new innovations and organizational change can be a prescription for failure. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (10 pages) |
| Format: | Mode of access: World Wide Web. |