Engaging brands : a customer-centric approach for superior experiences /

Leveraging the brand.
Published: (2016)

Brand equity.
Published: (2016)

Brand, meet story : how to create engaging content to win business and influence your audience /
by: Pemberton Levy, Heather
Published: (2016)

Personal branding for dummies /
by: Chritton, Susan
Published: (2014)

Visual branding : a rhetorical and historical analysis /
by: McQuarrie, Edward F., et al.
Published: (2016)

Uber-branding : how to create desire beyond utility, value or reason.
Published: (2016)

Charity water, trends and brand imperatives.
Published: (2015)

On purpose : delivering a branded customer experience people love /
by: Smith, Shaun, et al.
Published: (2015)

Detroit venture partners, customer data, and branding.
Published: (2013)

Me, incorporated? personal branding & the meaning of work.
Published: (2017)

Customer experience branding : driving engagement through surprise and innovation /
by: Gad, Thomas
Published: (2016)

Disneyland and customer satisfaction.
Published: (2015)

The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /
by: Nelson, Tara-Nicholle
Published: (2017)

Brand fans : lessons from the world's greatest sports brands /
by: Smith, Aaron, 1972-
Published: (2017)

Branding the nation, the place, the product /
Published: (2018)

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
by: Rowles, Daniel
Published: (2018)

Going viral, positioning and brand marketing.
Published: (2013)

Developing brands with qualitative market research /
by: Chandler, Jon
Published: (2010)

Brand love is not enough : a theory of consumer brand relationships in practice /
by: Blackston, Max
Published: (2018)

Customer satisfaction.
Published: (2016)

Win the customer : 70 simple rules for sensational service /
by: Martins, Flavio
Published: (2015)

Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships /
by: Lafrenière, Daniel
Published: (2020)

Turning lost customers into gold : --and the art of achieving zero defections /
by: Cannie, Joan Koob
Published: (1994)

Total access : giving customers what they want in an anytime, anywhere world /
by: McKenna, Regis
Published: (2002)

Relationship marketing for competitive advantage : winning and keeping customers /
Published: (1998)

Brand meaning : meaning, myth and mystique in today's brands /
by: Batey, Mark
Published: (2016)

Bella, millennials, and brand repositioning.
Published: (2014)

Holistic approaches to brand culture and communication across industries /
Published: (2018)

Internal marketing : theories, perspectives and stakeholders /
by: Brown, David Michael, 1950-
Published: (2021)

Public relations, branding and authenticity : brand communications in the digital age /
by: Rees, Sian (Associate professor)
Published: (2020)

Analyzing attachment and consumers' emotions : emerging research and opportunities /
by: Pedeliento, Giuseppe, 1984-
Published: (2018)

Co-creation.
Published: (2016)

Strategic branding.
Published: (2016)

Competitive branding strategies : managing performance in emerging markets /
by: Rajagopal, 1957-
Published: (2019)

Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /
by: Colon, Geoffrey
Published: (2016)

Food and experiential marketing : pleasure, wellbeing and consumption /
Published: (2019)