Engaging brands : a customer-centric approach for superior experiences /

Bibliographic Details
Main Author:	Addis, Michela (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2020.
Subjects:	Branding (Marketing) Customer relations. Consumer satisfaction. Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780429504266 0429504268 9780429996375 0429996373 9780429996368 0429996365 9780429996382 0429996381