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The Social Commerce Handbook : 20 Secrets for Turning Social Media into Social Sales /

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. " The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn...

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Bibliographic Details
Main Authors: Marsden, Paul (Author), Chaney, Paul (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: McGraw-Hill, 2012.
Edition:1st edition.
Subjects:
Social media.
Electronic books.
Online Access:Connect to this electronic resource
Description
Summary:THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. " The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
Item Description:Electronic resource.
Physical Description:1 online resource (208 pages)
Format:Mode of access: World Wide Web.