The Human Brand : How We Relate to People, Products, and Companies /
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and think the cable company is out to get us. What'...
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Jossey-Bass,
2013.
|
| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
Search Result 1