The High Roller Experience : How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience /

The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magica...

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Bibliographic Details
Main Author: Norton, David (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: McGraw-Hill, 2017.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource