APA (7th ed.) Citation

Cheng, H. (2014). The Handbook of International Advertising Research (1st edition.). Wiley-Blackwell.

Chicago Style (17th ed.) Citation

Cheng, Hong. The Handbook of International Advertising Research. 1st edition. Wiley-Blackwell, 2014.

MLA (9th ed.) Citation

Cheng, Hong. The Handbook of International Advertising Research. 1st edition. Wiley-Blackwell, 2014.

Warning: These citations may not always be 100% accurate.