rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Essential Persona Lifecycle
    sub title: Your Guide to Building and Using Personas
  name:
    name part: Adlin, Tamara
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Pruitt, John
    role:
      role term: author.
  name:
    name part: Safari, an O'Reilly Media Company
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xx
    date issued: 2010
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (240 pages)
  abstract: The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning - Basic ideas and a few tools that will help one get organized Conception and gestation - Step-by-step instructions to move from assumptions to completed personas Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle , as a quick, at your fingertips companion
  note: Adlin, Tamara.
  note: Electronic resource.
  note: Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2010.
  note: Mode of access: World Wide Web.
  identifier: 9780123814197
  identifier: 9780123814180
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record creation date: 140513
    record change date: 20260128202805.0
    record identifier: in00004234184