Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints : IGNYS Automotive /
This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local...
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| Format: | eBook |
| Language: | English |
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PH Professional Business,
2013.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local "Carry Forward Agents," dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (14 pages) |
| Format: | Mode of access: World Wide Web. |