rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Definitive Guide to Google AdWords
    sub title: Create Versatile and Powerful Marketing and Advertising Campaigns
  name:
    name part: Weller, Bart
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Calcott, Lori
    role:
      role term: author.
  name:
    name part: Safari, an O'Reilly Media Company
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xx
    date issued: 2012
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (393 pages)
  abstract: There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail-account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords , you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
  note: Weller, Bart.
  note: Electronic resource.
  note: Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2012.
  note: Mode of access: World Wide Web.
  identifier: 9781430240143
  identifier: 1430240148
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record creation date: 100513
    record change date: 20260128225546.4
    record identifier: in00004233534