APA (7th ed.) Citation

Lowdermilk, T., & Rich, J. (2017). The Customer-Driven Playbook (1st edition.). O'Reilly Media, Inc..

Chicago Style (17th ed.) Citation

Lowdermilk, Travis, and Jessica Rich. The Customer-Driven Playbook. 1st edition. O'Reilly Media, Inc., 2017.

MLA (9th ed.) Citation

Lowdermilk, Travis, and Jessica Rich. The Customer-Driven Playbook. 1st edition. O'Reilly Media, Inc., 2017.

Warning: These citations may not always be 100% accurate.