Toyota China : Matching Supply with Demand /
This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requireme...
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| Format: | eBook |
| Language: | English |
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PH Professional Business,
2013.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (12 pages) |
| Format: | Mode of access: World Wide Web. |