What Disruptive Thinking Is, and Why You Should Be Doing It /

This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats. Why incremental change is a recipe for disaster-and what your business must do instead. Successful companies often embrace...

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Bibliographic Details
Main Author: Williams, Luke (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: PH Professional Business, 2010.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource
Description
Summary:This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats. Why incremental change is a recipe for disaster-and what your business must do instead. Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they're on a path that gets narrower and narrower. Eventually, they reach the end-and by then, their customers have forsaken them for a new offering that nobody saw coming.
Item Description:Electronic resource.
Physical Description:1 online resource (15 pages)
Format:Mode of access: World Wide Web.