The Value of Business Analytics : Identifying the Path to Profitability /

Practical guidance for managers for getting projects started and presenting the results when the project's done This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value propositio...

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Bibliographic Details
Main Author: Stubbs, Evan (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: Wiley, 2011.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource