| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000uam a2200000 a 4500 |
| 001 |
in00004230821 |
| 005 |
20260130165446.1 |
| 006 |
m o d |
| 007 |
cr cn |
| 008 |
060613s2008 xx o eng |
| 020 |
|
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|z 9780470379288
|
| 020 |
|
|
|z 0470379286
|
| 035 |
|
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|a (CaSebORM)9780470379288
|
| 040 |
|
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|d UtOrBLW
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0 |
|
|a eng
|
| 100 |
1 |
|
|a Scott, David,
|e author.
|0 http://id.loc.gov/authorities/names/n83151220
|
| 245 |
1 |
4 |
|a The New Rules of Marketing and PR :
|b How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly /
|c Scott, David.
|
| 250 |
|
|
|a 1st edition.
|
| 264 |
|
1 |
|b Wiley,
|c 2008.
|
| 300 |
|
|
|a 1 online resource (320 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|
| 520 |
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|a For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
|
| 533 |
|
|
|a Electronic reproduction.
|b Boston, MA :
|c Safari,
|n Available via World Wide Web.
|d 2009.
|
| 538 |
|
|
|a Mode of access: World Wide Web.
|
| 542 |
|
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|f Copyright © Wiley
|g 2009
|
| 588 |
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|a Online resource; Title from title page (viewed November 3, 2008)
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| 500 |
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|a Electronic resource.
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| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
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|a Safari, an O'Reilly Media Company.
|
| 856 |
4 |
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|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|s www_evans
|d Available Online
|t 0
|h No information provided
|
| 998 |
f |
f |
|t 0
|l Available Online
|