The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly /
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide incl...
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| Format: | eBook |
| Language: | English |
| Published: |
Wiley,
2008.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (320 pages) |
| Format: | Mode of access: World Wide Web. |