Scott, D. (2008). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly (1st edition.). Wiley.
Chicago Style (17th ed.) CitationScott, David. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly. 1st edition. Wiley, 2008.
MLA (9th ed.) CitationScott, David. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly. 1st edition. Wiley, 2008.
Warning: These citations may not always be 100% accurate.