http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
defeating Islam jihad with marketing that built the world's top brands
xiv, 153 pages : color illustrations ; 26 cm.
Lisa Merriam and Milton Kotler ; foreword by Philip Kotler.
Includes bibliographical references and index.