HBR's 10 must reads on design thinking.
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| Format: | eBook |
| Language: | English |
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Boston, Massachusetts :
Harvard Business Review Press,
[2020]
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| Series: | HBR's 10 must reads (Series)
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Design thinking / Tim Brown
- Why design thinking works / Jeanne M. Liedtka
- The right way to lead design thinking / Christian Bason and Robert D. Austin
- The innovation catalysts / Roger L. Martin
- Know your customers' "Jobs to be done" / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
- Engineering reverse innovations / Amos Winter and Vijay Govindarajan
- Strategies for learning from failure / Amy C. Edmondson / How Indra Nooyi turned design thinking into strategy / an interview with Indra Nooyi by Adi Ignatius
- Reclaim your creative confidence / Tom Kelley and David Kelley.