http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
illustrated guide to the content analysis research project
viii, 140 pages : color illustrations ; 29 cm.
The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. A colorful step-by-step to developing a typical research project using the content analysis methodology, this common-sensical guide provides a foundational and much-needed approach to introducing mass media research concepts. The fundamental elements of this research methodology are presented in plainspoken language perfect for undergraduates and new researchers, complete with page-popping illustrations and an informal narrative keep the reader engaged while tackling students' most common sticking-points. This book is an excellent companion to research-centered courses and a must-have resource for any student undertaking mass media research.
Getting Started -- Understanding the Scientific Method -- Finding Your Research Approach -- Ethical Considerations -- Picking Your Research Topic -- Writing the Literature Review -- Writing the Hypothesis and Research Question -- Writing the Method Section -- Writing the Results Section -- Writing the Discussion and Conclusion Sections -- Writing the Abstract -- Formatting, References and Appendices -- Sharing Your Research -- Appendix A Worksheet 1: Developing a Scientific Mindset -- Appendix B Worksheet 2: Research Misconduct Revealed -- Appendix C Worksheet 3: Finding a Topic -- Appendix D Worksheet 4: Developing a Research Topic and Research Question -- Appendix E Worksheet 5: Linking Your Research to Message Content -- Appendix F Worksheet 6: Identifying Components in a Quantitative Content Analysis Study -- Appendix G Worksheet 7: Finding Authoritative Sources -- Appendix H Worksheet 8: Finding Peer-Reviewed Research Studies -- Appendix I Worksheet 9: Developing the Method Section -- Appendix J Worksheet 10: Developing the Results Section -- Appendix K Worksheet 11: Developing the Discussion and Conclusion Sections -- Appendix L Worksheet 12: Identifying Study Limitations -- Appendix M Content Analysis Studies
Includes bibliographical references (pages 135-136) and index.