The illustrated guide to the content analysis research project /
The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. A colorful step-by-step to developing a typical research project using the content analysis methodology, this common-sensical guide pro...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2020.
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| Summary: | The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. A colorful step-by-step to developing a typical research project using the content analysis methodology, this common-sensical guide provides a foundational and much-needed approach to introducing mass media research concepts. The fundamental elements of this research methodology are presented in plainspoken language perfect for undergraduates and new researchers, complete with page-popping illustrations and an informal narrative keep the reader engaged while tackling students' most common sticking-points. This book is an excellent companion to research-centered courses and a must-have resource for any student undertaking mass media research. |
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| Physical Description: | viii, 140 pages : color illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 135-136) and index. |
| ISBN: | 9781138605114 1138605115 9781138605121 1138605123 |