Cover Image

Media and communication research methods /

Show other versions (2)

"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research...

Full description

Bibliographic Details
Main Author: Berger, Arthur Asa, 1933- (Author)
Format: Book
Language:English
Published: Thousand Oaks, California : SAGE Publications, Inc., [2020]
Edition:Fifth edition.
Subjects:
Communication > Research > Methodology.
Mass media > Research > Methodology.
Table of Contents:
  • What is research?
  • The research process
  • Semiotic analysis
  • Rhetorical analysis
  • Ideological criticism
  • Psychoanalytic criticism
  • Discourse analysis
  • Interviews
  • Historical analysis
  • Ethnomethodological research
  • Participant observation
  • Content analysis
  • Surveys
  • Experiments
  • A primer on descriptive statistics
  • Nineteen common thinking errors
  • Writing research reports.