rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Media and communication research methods
  title info:
    title: Media and communication research methods
    sub title: an introduction to qualitative and quantitative approaches
  name:
    name part: Berger, Arthur Asa
    name part: 1933-
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: cau
    date issued: 2020
    edition: Fifth edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xix, 463 pages ; 23 cm
  abstract: "This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
  table of contents: What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports.
  note: Arthur Asa Berger.
  note: Includes bibliographical references and indexes.
  subject:
    topic: Communication
    topic: Research
    topic: Methodology
  subject:
    topic: Mass media
    topic: Research
    topic: Methodology
  subject:
    topic: Communication
    topic: Research
    topic: Methodology
  subject:
    topic: Mass media
    topic: Research
    topic: Methodology
  classification: P91.3 .B385 2020
  classification: 302.23072/1
  identifier: 1544332688
  identifier: 9781544332680
  identifier: 2018040418
  record info:
    record content source: LBSOR/DLC
    record creation date: 181001
    record change date: 20250308175621.2
    record identifier: in00004172452
    language of cataloging:
      language term: eng