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Quantitative research methods for communication : a hands-on approach /

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, co...

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Bibliographic Details
Main Authors: Wrench, Jason S. (Author), McCroskey, James C. (Author), Richmond, Virginia P., 1949- (Author), Thomas-Maddox, Candice (Author)
Format: Book
Language:English
Published: New York : Oxford University Press, [2019].
Edition:Fourth edition.
Subjects:
Communication > Research > Methodology.
Communication > Statistical methods.
Table of Contents:
  • An introduction to communication research
  • Empirical research
  • Research ethics
  • Searching for previous research and American Psychological Association style
  • Research structure and literature reviews
  • Variables
  • Measurement
  • Reliability and validity
  • Survey research
  • Content analysis
  • Experimental design
  • Sampling methods
  • Hypothesis testing
  • Descriptive statistics
  • Chi-square ([chai]2) test of independence
  • Independent samples T tests
  • One-way analysis of variance
  • Correlation
  • Regression
  • Presenting research.