Digital marketing strategies and models for competitive business /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Guarda, Teresa, 1966- (Editor), Mota Pinto, Filipe (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]
Series:	Advances in business strategy and competitive advantage.
Subjects:	Electronic commerce. Internet marketing. Marketing > Data processing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource. Premier Reference Source" -- Front cover."
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	1799829650 9781799829652
ISSN:	2327-3429
DOI:	10.4018/978-1-7998-2963-8