Destination management and marketing : breakthroughs in research and practice /
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global, Business Science Reference,
[2020]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia / Mohd Hairi Jalis
- The role of tour operators in destination tourism marketing in Malawi / James Malitoni Chilembwe, Victor Ronald Mweiwa, Elson Mankhomwa
- Perception of inbound tour operators of India towards marketing strategies of Ministry of Tourism / S.S. Boora, Kusum, Megha Gupta
- The perception of the effect of tourism on the local community before the Ibiza Smart Island Project / María Dolores Sánchez-Fernández, José Ramon Cardona
- Describing coopetition among destinations : evidence from the UNWTO Silk Road Program / Francesco Redi, Juan Ignacio Pulido Fernandez
- The evolution of tourism destination competitiveness (TDC) models / Mohd HafizMohd Hanafiah, Muhammad Izzat Zulkifly
- Studying the impact of Egyptian hotels' websites marketing on customers' e-satisfaction / Nancy Awad, Sherif Saad Soliman
- The impact of social network on Italian users' behavioural intention for the choice of a medical tourist destination / Francesca Di Virgilio, Angelo A. Camillo, Isabell C. Camillo
- Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness / Arminda Almeida Santana, Sergio Moreno Gil
- A strategic framework for managing the challenges of developing rural tourism destination branding / Samuel Adeyinka-Ojo
- The effect of city brand love on tourist based city brand equity : city branding study in Indonesia / Elia Ardyan, Ari Susanti
- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita
- Country of origin effects : the interaction of place and product? / Nick Clifton
- Empirical investigation of relationship among destination brand equity dimensions : a mediation analysis approach / Vikrant Kaushal, Suman Sharma, Nurmahmud Ali
- How foreign tourist intermediaries perceive and sell a destination : the case of Portugal / Ana Mano Gomes, Rui Augusto da Costa, António Carrizo Moreira
- Advancing the global perspective of tourism by examining core and peripheral destinations / Frances Cassidy, Margee Hume
- Travel agencies and tour operators at KidZania : a proactive and innovative approach / Hugues Seraphin, Frederic Dosquet
- The management of archeological sites as tourism resources : the role of information sources / Nuria Huete-Alcocer, María Pilar Martínez-Ruiz, Víctor Raúl López-Ruiz, Alicia Izquierdo-Yusta
- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi
- Development of positioning taxonomy for a tourist destination Ladakh, India / Natasha Saq.