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mods: Up is down mid-century experiments in advertising and film at the Goldsholl Studio Mid-century experiments in advertising and film at the Goldsholl Studio Beste, Amy editor. Granof, Corinne editor. Goldsholl Associates Mary and Leigh Block Museum of Art host institution. text bibliography Exhibition catalogs. Exhibition catalogs. ilu 2018 2018 monographic eng print 207 pages : illustrations (chiefly color) ; 25 cm Director's foreword / Lisa G. Corrin -- Acknowledgments / Lisa G. Corrin -- Plugged into the city: Morton and Millie Goldsholl in Chicago / Thomas Dyja -- Good design: Goldsholl Design Associates and Chicago's School of Design in mid-century America / Amy Beste -- The Goldsholls: eclectic modern / Greg D'Onofrio -- To find oneself an explorer: Millie Goldsholl and the early years at the Studio / Corinne Granof -- Designs for the small screen / Lynn Spigel -- Audiences first, buyers second: Morton and Millie Goldsholl's design approach to business films / Andy Uhrich -- Seeing under things: animation and the expansion of vision at the Goldsholl Studio / Dan Bashara -- Goldsholl vision: systems of display, technologies of design / Talia Shabtay -- Conference technique: the Goldsholls and the Aspen idea / Justus Nieland. edited by Amy Beste and Corinne Granof ; with contributions by Dan Bashara, Amy Beste, Greg D'Onofrio, Thomas Dyja, Corinne Granof, Justus Nieland, Talia Shabtay, Lynn Spigel, and Andy Uhrich. Published in conjunction with an exhibition held at the Mary and Leigh Block Museum of Art, Northwestern University, Evanston, Illinois, September 18-December 9, 2018. Includes bibliographical references. n-us--- Goldsholl Associates Exhibitions Advertising United States 20th century Exhibitions Art and industry United States 20th century Exhibitions Commercial art United States 20th century Exhibitions Graphic arts United States 20th century Exhibitions Advertising Art and industry Commercial art Graphic arts United States 1900-1999 fast NC997 .U66 201…