Introduction to multimodal analysis /
Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well a...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Bloomsbury Academic,
[2020].
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| Edition: | Second edition / |
| Subjects: |
| Summary: | Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analyzed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full color, this book remains an essential guide for students studying multimodailty within visual communication. |
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| Item Description: | Previous edition: London: Hodder Arnold, 2007. |
| Physical Description: | xii, 244 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages [219]-223) and indexes. |
| ISBN: | 9781350069145 1350069140 9781350069138 1350069132 |