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Business analytics : text and cases /

Correct capture, analysis and interpretation of data can have an immense impact on business productivity. Therefore, business analytics has turned out to be a strategic need for sustainability and growth in this competitive world. Descriptive, predictive and prescriptive models and data mining techn...

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Bibliographic Details
Main Authors:	Banerjee, Tanushri (Author), Banerjee, Arindam (Author)
Format:	Book
Language:	English
Published:	New Delhi, India ; Thousand Oaks, California : Sage Texts, 2019.
Subjects:	Business intelligence. Management > Statistical methods. Decision making > Statistical methods.

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