Business analytics : text and cases /
Correct capture, analysis and interpretation of data can have an immense impact on business productivity. Therefore, business analytics has turned out to be a strategic need for sustainability and growth in this competitive world. Descriptive, predictive and prescriptive models and data mining techn...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi, India ; Thousand Oaks, California :
Sage Texts,
2019.
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| Subjects: |
| Summary: | Correct capture, analysis and interpretation of data can have an immense impact on business productivity. Therefore, business analytics has turned out to be a strategic need for sustainability and growth in this competitive world. Descriptive, predictive and prescriptive models and data mining techniques are increasingly being used to interpret large quantities of data for getting useful business insights. Business Analytics: Text and Cases deals with the end-to-end journey from planning the approach to a data-enriched decision-problem, to communicating the results derived from analytics models to clients. Using cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps students to develop the skill to evaluate a business case scenario, understand the business problems, identify the data sources and data availability, logically think through problem-solving, use analytics techniques and application software to solve the problem and be able to interpret the results. -- |
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| Physical Description: | xxvi, 219, 75, 4 pages ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9789353287108 9353287103 |