Emotional, sensory, and social dimensions of consumer buying behavior /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global, Business Science Reference,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Section 1. In-store experience. Chapter 1. Ambient encounters in retail "discounters": how store environment drives customer satisfaction ; Chapter 2. An eye tracking study of the effect of sensory and price in-store displays ; Chapter 3. The sensory dimension of sustainable retailing: analysing in-store green atmospherics ; Chapter 4. Emotion tracking: possibilities for measuring emotional consumer experiences ; Chapter 5. Experiential marketing: understanding the nature of experiences in emerging markets' grocery retailing ; Chapter 6. Future research directions in sensory marketing
- Section 2. Online experience. Chapter 7. Can virtual customer service agents improve consumers' online experiences?: the role of hedonic dimensions ; Chapter 8. Did you read the customer reviews before shopping?: the effect of customer reviews about online retail platforms on consumer behavioral responses ; Chapter 9. The role of social commerce components on the consumer decision-making process ; Chapter 10. Tactile sensations in e-retailing: the role of web communities
- Section 3. Other experiences. Chapter 11. Sophisticated segments of the market: changes in consumer dynamics and behaviors ; Chapter 12. Food retail in the rural periphery using the example of Germany: identifying success factors ; Chapter 13. Consumer emotions research in luxury contexts in emerging economies ; Chapter 14. Cause-related marketing and consumer buying behavior: opportunities and challenges.