Emotional, sensory, and social dimensions of consumer buying behavior /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Elmashhara, Maher Georges, 1984- (Editor), Soares, Ana Maria, 1968- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, Business Science Reference, [2020]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1799822222
1799822230
9781799822226
9781799822233
DOI:10.4018/978-1-7998-2220-2