http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
examining food type, brand mascot physique, health message and media
Fariba Esmaeilpour and Mitra Shabani Nashtaee.
Includes bibliographical references and index.
Fariba Esmaeilpour works as chief executive officer at Salaam Institute, a research NGO with the aim of finding ways to design effective social marketing programs targeted tochildren. She is also a marketing lecturer. Mitra Shabani Nashtaee is Assistant Professor of Marketing in the Department of Business Management at Islamic Azad University (Roudbar branch, Roudbar, Iran).
Abingdon, Oxon ; New York, NY : Routledge, 2020