Foreign languages in advertising : linguistic and marketing perspectives /

Bibliographic Details
Main Author: Hornikx, Jos, 1979-
Corporate Author: ProQuest (Firm)
Other Authors: Meurs, Frank van
Format: eBook
Language:English
Published: Cham : Palgrave Macmillan, 2020.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Description based upon print version of record.
6.1.3 Effects Outside the Targeted Consumers
Electronic resource.
Physical Description:1 online resource.
ISBN:9783030316914
3030316912