Public relations and journalism in times of crisis : a symbiotic partnership /
"Public Relations and Journalism in Times of Crisis: A Symbiotic Partnership dissects crisis communication case studies from both the journalists' and the public relations professionals' perspectives. The authors, Andrea Miller, a former journalist, and Jinx Broussard, a former public...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Peter Lang,
[2019]
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| Subjects: |
| Summary: | "Public Relations and Journalism in Times of Crisis: A Symbiotic Partnership dissects crisis communication case studies from both the journalists' and the public relations professionals' perspectives. The authors, Andrea Miller, a former journalist, and Jinx Broussard, a former public relations profession, interviewed dozens of journalists and PR professionals involved in some of the most visible crises of the last few years - Hurricane Katrina, Ebola in America, Blue Bell Ice Cream recall, Susan G. Komen vs. Planned Parenthood, Race relations in Ferguson, Missouri and the University of Missouri, the Baton Rouge great flood of 2016 and the Sandy Hook Elementary School shooting. Hundreds of press releases and press stories were also reviewed. A major goal of this book is to provide practical strategies for working journalists and public relations practitioners to enhance the flow of information in a crisis so that audiences and stakeholders can make educated, rational decisions to protect their families and livelihoods. Another goal of our book is to acquaint professors and students of PR and journalism about the realities of covering and managing crises, including what works and why, as well as mistakes that occur that could damage their organizations. This book, is the first that we are aware of, that analyzes the communication of cases from both perspectives. At the end of each case are takeaways for both sets of professionals - and industry best practice suggestions"-- |
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| Physical Description: | x, 231 pages ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781433163234 1433163233 9781433163524 1433163527 |