China's mobile economy : opportunities in the largest and fastest information consumption boom /
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, United Kingdom :
John Wiley & Sons Ltd,
2017.
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Machine generated contents note: Foreword Preface Acknowledgments About the Author Introduction Chapter 1: The World's Biggest Mobile Economy Chapter 2: Users, Partners, Investors and Competitors: Global Stakeholders Chapter 3: Xiaomi: The Most Valuable Start-up in China Chapter 4: The Omni-Channel Age of e-Retailing Chapter 5: Mobile e-Commerce and Online-to-Offline (O2O) Chapter 6: Mobile Entertainment Chapter 7: "Internet+" Movies Chapter 8: Internet Finance Chapter 9: Going Overseas: A Bumpy Road Chapter 10: Innovated in China Bibliography Index. Electronic resource. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119127253 1119127254 9781119321392 1119321395 |