Doing business in Germany : a concise guide to understanding Germans and their business practices /
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| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Business Expert Press,
2019.
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| Edition: | First edition. |
| Series: | International business collection.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Chapter 1. Where to locate Germany on the (economic) world map ; Geography and population ; (Industry) clusters and the relevance of the Mittelstand ; Regional peculiarities
- Chapter 2. What you should know about (our) history ; Be aware of biased viewpoints ; Patchwork Central Europe and the power of the church ; "Great" wars and the (first) German Nation ; Nazi Germany and the preliminaries of the Second World War ; The two Germanys of 1949-1990 and beyond
- Chapter 3. What you should know about our economy ; Labor market and employment ; Tings we are (especially) good at ; Talents we might lack ; "Made in Germany" and the dual education system ; The relevance of chambers and trade associations ; How we (like to) spend our money
- Chapter 4. What (else) makes people in Germany tick? ; What we vote for (in life): current issues in politics ; What we (like to) take for granted: security, structures, and status ; What we trust in: plans, rules, and clear-cut directions ; What we (try to) teach our kids: manners and common habits
- Chapter 5. How to talk to Germans ; How culture matters: let's (not just) cut the small talk ; Be aware: tings (that) could get lost in translation
- Chapter 6. What to expect in typical business encounters ; What you should know about German trade shows ; How to arrange for (sales) meetings ; What to consider for face-to-face presentations and online meetings ; RFPs, quotes, and negotiations: how to close the deal with Germans
- Chapter 7. How to maintain (cordial) business relationships ; What the average German understands by "good" relationship ; Varied interpretations of the term "hospitality".