Research methods in sport management /
"Reseach -- the systematic investigation of materials and sources to establish facts and reach new conclusions -- is carried out for a variety of purposes and to achieve a variety of goals. For the sport business industry, research is critical for developing strategies to effectively understan...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Morgantown, WV :
FiT Pub.,
2018.
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| Edition: | 2nd edition. |
| Subjects: |
| Summary: | "Reseach -- the systematic investigation of materials and sources to establish facts and reach new conclusions -- is carried out for a variety of purposes and to achieve a variety of goals. For the sport business industry, research is critical for developing strategies to effectively understand and manage a aport franchise, property, and facility. With a direct focus on the sport management industry, the updated and enhanced second edition of Research Methods for sport Management discusses scientific methods used to prepare, conduct, colllect, analyse, and present research data. In this edition, students, instructors, and professionals alike will find well-defined rationales, specialized resources and methods and clear-cut examples to prepare and conduct targeted research. The expertise of the authors provides a combined ealth of knowledge and expertise that provides students, instructors, and profesionals alike with the tools to expertly plan, conduct, analyse, and present results for a variety of uses in the sport management industry, from scholarly publication to strategic marketing and business development."--Back cover. |
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| Physical Description: | xviii, 371 pages : illustrations ; 28 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781940067315 1940067316 |