Leading lines /

One of Australia's leading speechwriters, Lucinda Holdforth gives detailed practical advice on how to write speeches that are true, credible, fresh and persuasive. Along the way she analyses numerous leadership speeches from an insider's perspective, offering original insights into the spe...

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Bibliographic Details
Main Author:	Holdforth, Lucinda, 1963-
Format:	Book
Language:	English
Published:	Sydney, NSW : HarperCollins, 2019.
Subjects:	Speeches, addresses, etc. Speechwriting. Oratory. Language & Linguistics. Economics, Finance, Business & Management. Australian

Table of Contents:

Preface
Introduction
My speechwriting life
1 Why give a speech
2 The role of the speechwriter
3 The leadership lifecycle
4 Strategic positioning
5 Persuasive tactics and how to use them
6 Crafting words that connect
7 Stand and deliver
Summing up (with PJK)
Bibliography
Acknowledgements
Index.