| Tag |
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Second Indicator |
Subfields |
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|a pcc
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|a PN4121
|b .H53 2019
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4 |
|a 808.5
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1 |
|
|a Holdforth, Lucinda,
|d 1963-
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| 245 |
1 |
0 |
|a Leading lines /
|c Lucinda Holdforth (author).
|
| 264 |
|
1 |
|a Sydney, NSW :
|b HarperCollins,
|c 2019.
|
| 300 |
|
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|a 309 pages ;
|c 24 cm
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| 336 |
|
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|a text
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|
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|a volume
|b nc
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| 500 |
|
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|a Prepublication record (machine generated from publisher information).
|
| 520 |
|
|
|a One of Australia's leading speechwriters, Lucinda Holdforth gives detailed practical advice on how to write speeches that are true, credible, fresh and persuasive. Along the way she analyses numerous leadership speeches from an insider's perspective, offering original insights into the speechmaking process. And she argues for the essential role of speeches in modern democracies.
|
| 504 |
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|a Includes bibliographical references (pages 291-296) and index.
|
| 505 |
0 |
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|a Preface -- Introduction -- My speechwriting life -- 1 Why give a speech -- 2 The role of the speechwriter -- 3 The leadership lifecycle -- 4 Strategic positioning -- 5 Persuasive tactics and how to use them -- 6 Crafting words that connect -- 7 Stand and deliver -- Summing up (with PJK) -- Bibliography -- Acknowledgements -- Index.
|
| 650 |
|
0 |
|a Speeches, addresses, etc.
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| 650 |
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|a Speechwriting.
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|a Australian
|
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|b pda,print
|z This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item may take 5-10 business days to arrive.
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|a Texas A&M University
|b College Station
|c Sterling C. Evans Library
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|
| 998 |
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