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Crowdfunding for entrepreneurs : developing strategic advantage through entrepreneurial finance /

Bibliographic Details
Main Author: Di Pietro, Francesca, 1987- (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Subjects:
Crowd funding.
Venture capital.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Table of Contents
  • List of Figures
  • List of Tables
  • List of Acronyms
  • 1: Introduction to the book
  • PART I: Crowdfunding: understanding the phenomenon
  • 2: Finance for entrepreneurship: an introduction
  • 2.1 Entrepreneurial finance landscape
  • 2.1.1 Seed financing
  • 2.1.2 Start-up financing
  • 2.1.3 Growth financing
  • 2.1.4 Maturity financing
  • 2.2 Introduction to crowdfunding
  • 2.2.1 The fundraiser
  • 2.2.2 Investors
  • 2.2.3 The platform
  • 2.3 Investment and non-investment crowdfunding models
  • 2.3.1 Non-investment crowdfunding models
  • 2.3.1.1 Donation-based crowdfunding
  • 2.3.1.2 Reward-based crowdfunding
  • 2.3.2 Investment crowdfunding models
  • 2.3.2.1 Lending-based crowdfunding
  • 2.3.2.2 Equity-based crowdfunding
  • 2.4 The fundraising process in crowdfunding
  • 2.4.1 Platform selection
  • 2.4.2 Platform application
  • 2.4.3 Fundraising
  • 2.4.4 Post-investment
  • Notes
  • References
  • 3: Preparing for a successful fundraising
  • 3.1 Creating a successful crowdfunding campaign
  • 3.1.1 Crowdfunding project characteristics
  • 3.1.2 Entrepreneur characteristics
  • 3.1.3 Contextual factors
  • References
  • 4: The geography of crowdfunding
  • 4.1 Crowdfunding across countries: an overview
  • 4.2 Crowdfunding in Europe: the main players
  • 4.2.1 The UK
  • 4.2.2 France, Germany, and the Netherlands
  • 4.2.3 The rest of Europe
  • 4.3 The American market
  • 4.4 The Asia Pacific market
  • 4.5 Why does development of the crowdfunding phenomenon vary across countries?
  • 4.5.1 The influence of formal institutional characteristics on crowdfunding development
  • 4.5.1.1 Entrepreneurial activity
  • 4.5.1.2 Ease of doing business
  • 4.5.1.3 Time to export
  • 4.5.1.4 Use of technology and digital literacy
  • 4.5.2 The influence of informal institutional characteristics on crowdfunding development
  • 4.5.2.1 Uncertainty avoidance
  • 4.5.2.2 Individualism attitudes
  • 4.5.2.3 Trust
  • 4.6 Final reflections
  • Notes
  • References
  • PART II: Deciphering equity crowdfunding
  • 5: Equity crowdfunding: benefits and risks for entrepreneurs and investors
  • 5.1 How equity crowdfunding works
  • 5.1.1 Equity crowdfunding platforms in the UK: Crowdcube and Seedrs
  • 5.2 Why do entrepreneurs use equity crowdfunding?
  • 5.2.1 Speed of fundraising
  • 5.2.2 Test the market and obtain public exposure
  • 5.2.3 Attract investments from professional investors
  • 5.2.4 Retain company control
  • 5.2.5 Receive support from passionate investors
  • 5.3 Strategic and financial benefits of equity crowdfunding
  • 5.4 Risks related to equity crowdfunding
  • 5.4.1 Entrepreneur risks
  • 5.4.2 Investor risks
  • 5.4.3 Platform risk
  • Notes
  • References
  • 6: Equity crowdfunding as a strategic tool
  • 6.1 Review of the literature on equity crowdfunding
  • 6.2 Crowd investors as a source of knowledge and network